A woman with red hair and large gold earrings smiles as she sniffs scents at a table full of perfume.

Cultus Artem

Clean Beauty with Traditional Roots

Holly Tupper's Cultus Artem is a luxury fragrance and skincare line celebrated in the clean beauty industry. Tupper's meticulous sourcing of rare, natural ingredients from around the globe has led to a collection of fragrances and hydration elixirs that stand apart. Each creation reflects a personal talisman, discovery, or journey.

A woman with braided hair in a white lab coat and mask holds a metal tool used for making perfume in a laboratory.

The Work

For Tupper, slow beauty practices and strict safety protocols form the foundation of Cultus Artem's philosophy. Her dedication to sustainability is evident in the brand's luxurious, eco-friendly packaging. She believes that natural ingredients offer greater depth and nuance, interacting uniquely with an individual's biochemistry to make each fragrance a true extension of its wearer. Inspired by the centuries-old techniques of skilled artisans, she uses traditional and time-sensitive production methods.